As it celebrates its 19th anniversary, Custom Legal Marketing (CLM), a company that started as a small startup with a vision to bring law firm marketing into the future, stands as a testament to innovation and adaptability in an ever-evolving industry. This milestone offers an opportunity to look back at the company's journey and look ahead to its future in the competitive legal marketing industry.
Custom Legal Marketing’s parent company, Adviatech Corp., was founded on January 13, 2005 in Tampa, Florida by Jason Bland and Christopher Kazor. The company quickly pivoted to the legal space. It established the Custom Legal Marketing brand (formerly SEO | Law Firm) to build an infrastructure that was tailor-made for lawyers who wanted to capitalize on search engine optimization and digital marketing to grow their law firms. Nearly two decades later, the company has emerged as a significant player in the industry, known for its unique blend of creative strategies, commitment to delivering measurable results, and strict exclusivity. Law firms that partner with CLM get the exclusive No Competition® Guarantee.
Today, Adviatech Corp., exclusively supports the legal industry with Custom Legal Marketing and attorney press release distribution service, Law Firm Newswire.
CLM's success is largely attributed to its ability to adapt to the changing times. The marketing industry has transformed immensely over the past 19 years. CLM’s parent company was founded a month before YouTube, a year before Spotify, and two years before Netflix launched its video streaming service. As the media landscape has evolved, so has marketing for attorneys. While CLM’s award-winning law firm SEO strategies deliver millions of dollars in new cases to their clients each year, the company’s ad management services, which now include television as well as traditional digital platforms like Google Ads, are also excelling in driving new cases to law firms that partner with CLM.
One of the hallmarks of CLM's approach has been its focus on personalized solutions and exclusivity. Understanding that each law firm is unique, the company has shunned the one-size-fits-all approach, instead opting for customized strategies and never demanding full control. CLM has established processes that allow them to excel for hands-off clients while also working as collaborative assets in larger law firms that need to supplement their in-house marketing departments. This philosophy has fostered long-term relationships with clients, many of whom have been with CLM for over a decade.
Chicago car accident lawyer, Paul Greenberg of Briskman Briskman & Greenberg said, “It took me several years and two terrible experiences with very well-known SEO companies before I partnered with CLM. The other SEO companies were riddled with conflicts of interest and always overpromised but under-delivered. CLM is the opposite. It is singularly focused on my firm's success. It set realistic timelines and expectations, but frequently over-delivered. In short, CLM is the real deal when it comes to SEO. My law firm practices personal injury law in one of the most competitive cities in the country and CLM has kept us on page 1 for over 10 years. I don’t think that you could make a better choice.”
Innovation has been at the core of CLM's ethos. The company has consistently leveraged the latest in data-driven insights to inform its strategies and tapped into user experience optimization long before it was widely adopted.
As Custom Legal Marketing commemorates its 19th year, it stands as a symbol of the importance of agility, and creativity, while staying true to foundational principles of client-centric service and results-driven strategies.
At the heart of Custom Legal Marketing’s success are its team members. The company’s offices in Tampa, Florida and San Francisco, California, enjoy 5 star ratings on Glassdoor and incredibly low employee attrition, which gives CLM’s clients a consistent team of experts who are familiar with their firm’s culture, personnel, and goals.
Custom Legal Marketing is a law firm SEO and full-service marketing agency for lawyers. Since 2005, CLM has been helping law firms get more cases through award-winning designs and search engine marketing.